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How much do we actually care? A study on consumer preference heterogeneity and WTP for farm animal health and welfare in the UK

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  • Rodrigues, Maria
  • Hanley, Nicholas

Abstract

Do consumers care about the health of farm animals? We assess the relationship between consumer preferences (N=515), herd sickness levels and farm animal health and welfare (FAHW) by analysing UK consumers purchasing decisions, in the context of two endemic livestock conditions Bovine Viral Diarrhoea (BVD) in cattle and lameness in sheep. The analysis uses discrete choice experiments related to four products: beef and milk, and lamb and wool. Our study provides robust evidence that UK consumers care about farm animal health and welfare independently of the sickness level in the herd/flock, when sickness levels do not compromise the safety of the products consumed.

Suggested Citation

  • Rodrigues, Maria & Hanley, Nicholas, 2021. "How much do we actually care? A study on consumer preference heterogeneity and WTP for farm animal health and welfare in the UK," 95th Annual Conference, March 29-30, 2021, Warwick, UK (Hybrid) 312057, Agricultural Economics Society - AES.
    • Handle: RePEc:ags:aesc21:312057
    DOI: 10.22004/ag.econ.312057
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    Keywords

    Food Consumption/Nutrition/Food Safety; Consumer/Household Economics;

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