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Untapping Beer Terroir: Experimental Evidence of Regional Variation in Hop Flavor Profiles

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Listed:
  • Malone, Trey
  • Staples, Aaron J.
  • Sirrine, J. Robert
  • Mull, Alec
  • Stuhr, Scott
  • Adams, Alex

Abstract

Thanks in part to the push for localized supply chains, U.S. hop production is becoming more regionally diverse. Differentiation in geographies implies changes in growing climates and other environmental factors known to alter the flavor profiles of agricultural commodities used in food and drink. We use a chemical analysis, blind taste test, and choice experiment to identify whether the same hop cultivar grown in different regions induces a unique sensory profile in hops and beer. The chemical analysis and taste test provide evidence of hop terroir, while we find that brewers are willing to pay a premium for local hops.

Suggested Citation

  • Malone, Trey & Staples, Aaron J. & Sirrine, J. Robert & Mull, Alec & Stuhr, Scott & Adams, Alex, 2021. "Untapping Beer Terroir: Experimental Evidence of Regional Variation in Hop Flavor Profiles," Working Papers 321849, American Association of Wine Economists.
    • Handle: RePEc:ags:aawewp:321849
    DOI: 10.22004/ag.econ.321849
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    Keywords

    Crop Production/Industries; Agribusiness;

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