IDEAS home Printed from https://ideas.repec.org/p/ags/aaea14/173577.html
   My bibliography  Save this paper

The Effects of Media Coverage of the 2009 Cookie Dough Recall on the Demand for the Brand and the Close Substitutes

Author

Listed:
  • Bharad, Abhishek Bhagwat
  • Harrison, R. Wes
  • Davis, Christopher

Abstract

Not only does information about food recalls play a vital role in changing the demand for implicated food products, but it also impacts the demand for close substitutes. The study aims to identify the structural change in demand for cookie dough due to the 2009 cookie dough recall of Brand1, one of the most publicized single brand recalls in recent years. The study utilizes Barten’s synthetic differential demand system, and introduces a sentiment analysis technique to identify the tone of media publicity and its effect on demand. The results suggest a spillover effect in the cookie dough market and finds that media sentiment has an effect on consumption.

Suggested Citation

  • Bharad, Abhishek Bhagwat & Harrison, R. Wes & Davis, Christopher, 2014. "The Effects of Media Coverage of the 2009 Cookie Dough Recall on the Demand for the Brand and the Close Substitutes," 2014 Annual Meeting, July 27-29, 2014, Minneapolis, Minnesota 173577, Agricultural and Applied Economics Association.
    • Handle: RePEc:ags:aaea14:173577
    DOI: 10.22004/ag.econ.173577
    as

    Download full text from publisher

    File URL: https://ageconsearch.umn.edu/record/173577/files/AAEA_2014_Bharad_et_al.pdf
    Download Restriction: no
    File URL: https://libkey.io/10.22004/ag.econ.173577?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    Other versions of this item:

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ags:aaea14:173577. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: AgEcon Search (email available below). General contact details of provider: https://edirc.repec.org/data/aaeaaea.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.