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Consumer attitudes toward the use of gene technology in functional breakfast grain product: Comparison between college students from US and China

Author

Listed:
  • Wang, Nanying
  • Houston, Jack
  • Colson, Gregory J.
  • Liu, Zimin

Abstract

Our study provides result using mixed logit model from analyzing of choice experiment survey data to examine college students' attitudes toward genetically modified (GM) breakfast product from U.S. and China. Here we expand on previous research by exploring certain socio-demographic, attitudinal and behavioural variables and concerns from college students from China and US and focus on the specific functional GM staple products. This would be useful in developing and characterizing market segments for food products based on consumers’ information. GM food producers and exporters can use this information to design effective marketing strategies. Results showed that college students in these two countries are willing to pay premium for the Non-GM staple breakfast products.

Suggested Citation

  • Wang, Nanying & Houston, Jack & Colson, Gregory J. & Liu, Zimin, 2014. "Consumer attitudes toward the use of gene technology in functional breakfast grain product: Comparison between college students from US and China," 2014 Annual Meeting, July 27-29, 2014, Minneapolis, Minnesota 170109, Agricultural and Applied Economics Association.
    • Handle: RePEc:ags:aaea14:170109
    DOI: 10.22004/ag.econ.170109
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    Cited by:

    1. Omid M. Ghoochani & Mansour Ghanian & Masoud Baradaran & Erfan Alimirzaei & Hossein Azadi, 2018. "Behavioral intentions toward genetically modified crops in Southwest Iran: a multi-stakeholder analysis," Environment, Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development, Springer, vol. 20(1), pages 233-253, February.

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    Keywords

    Consumer/Household Economics; Food Consumption/Nutrition/Food Safety;

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