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Does Market Concentration Promote or Reduce New Product Introductions? Evidence from US Food Industry

Author

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  • Bhattacharya, Haimanti
  • Innes, Robert

Abstract

This study analyzes the relationship between market concentration and new product introductions using an extensive annual panel data set covering the period 1983 to 2004 from the US processed food industry. We test the new theory, which argues that new product introductions are influenced by the anticipation of future mergers. The evidence suggests that market concentration increases new product introductions and product introductions spur subsequent mergers in the US processed food industry. Hence it provides evidence in support of the anticipatory mergers theory.

Suggested Citation

  • Bhattacharya, Haimanti & Innes, Robert, 2007. "Does Market Concentration Promote or Reduce New Product Introductions? Evidence from US Food Industry," 2007 Annual Meeting, July 29-August 1, 2007, Portland, Oregon 9352, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
    • Handle: RePEc:ags:aaea07:9352
    DOI: 10.22004/ag.econ.9352
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    Cited by:

    1. Herrmann, Roland & Schröck, Rebecca, 2011. "Determinanten des Innovationserfolgs: eine Analyse mit Scannerdaten für den deutschen Joghurtmarkt," German Journal of Agricultural Economics, Humboldt-Universitaet zu Berlin, Department for Agricultural Economics, vol. 60(03), pages 1-16, August.
    2. Timothy J. Richards & Stephen F. Hamilton & William J. Allender, 2014. "Social Networks and New Product Choice," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 96(2), pages 489-516.
    3. Herrmann, Roland & Schröck, Rebecca, 2011. "Determinanten des Innovationserfolgs: eine Analyse mit Scannerdaten für den deutschen Joghurtmarkt," Journal of International Agricultural Trade and Development, Journal of International Agricultural Trade and Development, vol. 60(3).
    4. Acharyya, Rajat & Banerjee, Swapnendu, 2012. "On tariff and quality innovation in a market with discrete preferences," Economic Modelling, Elsevier, vol. 29(3), pages 917-925.

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