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The Determinants of Consumer Choices of Salted Snacks and Prepared Frozen Meals Over Time

Author

Listed:
  • Everett, Rachel M.
  • Mojduszka, Eliza M.

Abstract

We develop and estimate an integrated discrete choice model system of product choice and nutrition information for prepared frozen meals and salted snacks in the United States in the period from 1995 to 1999. The model links consumer observed and latent characteristics (e.g., income, knowledge about nutrition, nutrition label use) to product characteristics (e.g., prices, nutritional attributes) and allows us to obtain consumer preference parameters and demand elasticities with regard to product characteristics. We find that prices, advertising, price reductions, and consumer preferences for taste have a significant effect on the demand for prepared frozen meals and salted snacks, whereas nutrition information and nutrition label use do not. Using the estimated demand parameters we then evaluate the impact of the new mandatory labeling policy. The results show that consumer preferences and purchasing patterns within the prepared frozen meal and the salted snack categories did not change significantly after the implementation of mandatory labeling

Suggested Citation

  • Everett, Rachel M. & Mojduszka, Eliza M., 2005. "The Determinants of Consumer Choices of Salted Snacks and Prepared Frozen Meals Over Time," 2005 Annual meeting, July 24-27, Providence, RI 19421, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
    • Handle: RePEc:ags:aaea05:19421
    DOI: 10.22004/ag.econ.19421
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    Cited by:

    1. Jemal Ahmed & Tewodros Tefera & Girma T. Kassie, 2020. "Consumers’ preference and willingness to pay for enriched snack product traits in Shashamane and Hawassa cities, Ethiopia," Agricultural and Food Economics, Springer;Italian Society of Agricultural Economics (SIDEA), vol. 8(1), pages 1-20, December.
    2. Weatherspoon, Dave D. & Kuhns, Annemarie & Leschewski, Andrea & Dickens, Chris, 2015. "The Relationship between Supermarket Concentration and the Shopping Habits of the Urban Poor: a Prepared Foods Example," 2015 AAEA & WAEA Joint Annual Meeting, July 26-28, San Francisco, California 205691, Agricultural and Applied Economics Association.

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