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Corporate Social Responsibility Initiatives In The Malaysian Palm Oil Industry: Managers` Perceptions Of The Impact On Non-Financial Performance

Author

Listed:
  • Noorhayati Mansor

    (UniSZA, Malaysia)

  • Wong Jinq Yih

    (UniSZA, Malaysia)

Abstract

This study examines the perceptions of Malaysian palm oil managers regarding the impact of implementing various CSR initiatives for stakeholder groups on firms’ nonfinancial performance. The stakeholder groups are investors, customers, suppliers, communities and the environment. The nonfinancial performance is measured by research and development, market development, market size and personnel development. Mailed questionnaires were used and 54 estate managers participated in the study. The results show a relatively moderate level of CSR implementation in the palm oil industry. The mean scores range from the lowest of 3.00 (communities’ protection) to the highest of 3.79 (suppliers’ pricing practices). The study reveals that managers perceived only CSR initiatives toward investors (ß = 0.494, p

Suggested Citation

  • Noorhayati Mansor & Wong Jinq Yih, 2013. "Corporate Social Responsibility Initiatives In The Malaysian Palm Oil Industry: Managers` Perceptions Of The Impact On Non-Financial Performance," Social Responsibility, Ethics and Sustainable Business 31, Bucharest University of Economic Studies.
    • Handle: RePEc:aes:icsrog:wpaper:31
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    File URL: http://www.csrconferences.org/RePEc/aes/icsrog/2013/2013_2_024.pdf
    File Function: First version, 2013, September
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