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Análisis de la presencia del sector agrícola quinuero en los buscadores locales de Bolivia

Author

Listed:
  • Noelia Debbie Magne Andia

    (Beneficiaria del concurso de tesis de INESAD)

  • María Cecilia Lenis Abastoflor

    (Investigadora Junior)

Abstract

La quinua, una semilla valorada por sus propiedades nutritivas y su importancia histórica arraigada a la región del altiplano sur de Bolivia durante más de 6.000 años, ha experimentado un cambio en su panorama actual. Más aún, a pesar de haber sido el principal productor mundial de este grano en el pasado, Bolivia ha cedido su liderazgo, enfrentando desafíos en términos de rendimiento y competitividad en comparación con otros países. En el presente documento se propone la implementación de estrategias de marketing, específicamente de Search Engine Marketing, para mejorar la visibilidad en línea de la quinua boliviana y así revitalizar su presencia en el mercado global. Con este fin se analiza la presencia online de este producto y se dan propuestas para mejorarla.

Suggested Citation

  • Noelia Debbie Magne Andia & María Cecilia Lenis Abastoflor, 2024. "Análisis de la presencia del sector agrícola quinuero en los buscadores locales de Bolivia," Development Research Working Paper Series 04/2024, Institute for Advanced Development Studies.
    • Handle: RePEc:adv:wpaper:202404
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    File URL: http://www.inesad.edu.bo/pdf/wp2024/wp04_2024.pdf
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    More about this item

    Keywords

    Marketing Digital; presencia online; análisis web; estrategias de buscadores; SEO; SEM.;
    All these keywords.

    JEL classification:

    • M30 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - General
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • M37 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Advertising

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