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Report NEP-MKT-2024-09-16
This is the archive for NEP-MKT, a report on new working papers in the area of Marketing. Marco Novarese issued this report. It is usually issued weekly.Subscribe to this report: email, RSS, or Mastodon, or Bluesky.
Other reports in NEP-MKT
The following items were announced in this report:
- Mathieu Béal & Charlotte Lécuyer & Ivan Guitart, 2024. "Humor in Online Brand-to-brand Dialogues : Unveiling the Difference between Top Dog and Underdog Brands," Post-Print hal-04666015, HAL.
- Dianna R. Amasino & Suzanne Oosterwijk & Nicolette J. Sullivan & Joël van der Weele, 2024. "Seeking or ignoring ethical certifications in consumer choice," Tinbergen Institute Discussion Papers 24-029/I, Tinbergen Institute.