Report NEP-MKT-2024-04-01

This is the archive for NEP-MKT, a report on new working papers in the area of Marketing. Marco Novarese issued this report. It is usually issued weekly.

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The following items were announced in this report:

• Janßen, Rebecca & Ribar, Matthew K., 2023. "In vi(vi)no veritas? Expertise, review accuracy and reputation inflation," ZEW Discussion Papers 23-075, ZEW - Leibniz Centre for European Economic Research.
• Jean-François Lemoine & Maria Mercanti-Guérin, 2024. "Expert opinions: Is digital still an effective communication tool for advertisers? Myths and realities," Post-Print hal-04471680, HAL.
• Iswanto, Dedy & Handriana, Tanti & Nazwin, Asfarony Hendra & Sangadji, Suwandi S., 2024. "Influencers in Tourism Digital Marketing: A Comprehensive Literature Review," OSF Preprints m97kd, Center for Open Science.
• Nguyen Thanh Luan, 2024. "Do Consumers Shop in Tiktok? The TAM Perspective," EconStor Preprints 285117, ZBW - Leibniz Information Centre for Economics.