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Report NEP-MKT-2022-05-23
This is the archive for NEP-MKT, a report on new working papers in the area of Marketing. Marco Novarese issued this report. It is usually issued weekly.Subscribe to this report: email, RSS, or Mastodon, or Bluesky.
Other reports in NEP-MKT
The following items were announced in this report:
- Henrika Langen & Martin Huber, 2022. "How causal machine learning can leverage marketing strategies: Assessing and improving the performance of a coupon campaign," Papers 2204.10820, arXiv.org, revised Jun 2022.
- Bruno Skrinjaric & Jelena Budak & Edo Rajh, 2022. "Change of consumers’ attitudes in response to an online privacy violation incident," Working Papers 2202, The Institute of Economics, Zagreb.