Report NEP-MKT-2018-04-16

This is the archive for NEP-MKT, a report on new working papers in the area of Marketing. João Carlos Correia Leitão issued this report. It is usually issued weekly.

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Other reports in NEP-MKT

The following items were announced in this report:

• Arab, Nazanin, 2018. "Relationship between dimensions of Brand Equity and 4Ps of Marketing Mix - Place, Product, Promotion, & Price: Coca Cola - Consumer Based Qualitative Survey," MPRA Paper 85086, University Library of Munich, Germany, revised 10 Feb 2018.
• Baye, Irina & Reiz, Tim & Sapi, Geza, 2018. "Customer recognition and mobile geo-targeting," DICE Discussion Papers 285, Heinrich Heine University Düsseldorf, Düsseldorf Institute for Competition Economics (DICE).
• Foros, Øystein & Nguyen-Ones, Mai & Frode, Steen, 2017. "The Effects of a Day Off from Retail Price Competition: Evidence on Consumer Behavior and Firm Performance in Gasoline Retailing," Discussion Paper Series in Economics 1/2018, Norwegian School of Economics, Department of Economics.
• Maarten Janssen & Sandro Shelegia, 2018. "Beliefs and Consumer Search in a Vertical Industry," Working Papers 1033, Barcelona School of Economics.
• Veronika Yu. Chernova & Alexander M. Zobov & Vasily S. Starostin & Galina V. Butkovskaya, 2017. "Sustainable marketing communication strategies of Russian companies under the import substitution policy," Post-Print hal-01705739, HAL.
• Prüfer, Jens & Dengler, Sebastian, 2018. "Consumers' Privacy Choices in the Era of Big Data," Discussion Paper 2018-012, Tilburg University, Center for Economic Research.
• Oecd, 2018. "Improving online disclosures with behavioural insights," OECD Digital Economy Papers 269, OECD Publishing.
• Itai Ater & Oren Rigbi, 2018. "The Effects of Mandatory Disclosure of Supermarket Prices," CESifo Working Paper Series 6942, CESifo.
• Zvika Neemam & Aniko Ory & Jungju Yu, 2016. "The Benefit of Collective Reputation," Cowles Foundation Discussion Papers 2068, Cowles Foundation for Research in Economics, Yale University, revised Apr 2018.
• Ngo Van Long & Martin Richardson & Frank Stähler, 2018. "Media, Fake News, and Debunking," CESifo Working Paper Series 6949, CESifo.
• Ivaldi, Marc & Muller-Vibes, Catherine, 2018. "The Differentiated Effect of Advertising on Readership: Evidence from a Two-Sided Market Approach," TSE Working Papers 18-900, Toulouse School of Economics (TSE).
• Deodhar, Satish Y. & Singh, Swati & Tank, Nikita, 2018. "Grapevine or Informed Selection: Significance of Quality Attributes in India’s Emerging Wine Market," IIMA Working Papers WP 2018-03-01, Indian Institute of Management Ahmedabad, Research and Publication Department.
• Nathalie Veg-Sala, 2017. "The impact of stereotyped and non-stereotyped brand genders on cross-gender extension evaluations," Post-Print hal-01735491, HAL.
• Damien Chaney & Mathilde Pulh & Rémi Mencarelli, 2018. "When the arts inspire businesses: Museums as a heritage redefinition tool of brands," Post-Print hal-01698405, HAL.
• Goslar, Alex, 2016. "Marketing Communication," MPRA Paper 85185, University Library of Munich, Germany.
• Arindrajit Dube & Jeff Jacobs & Suresh Naidu & Siddharth Suri, 2018. "Monopsony in Online Labor Markets," NBER Working Papers 24416, National Bureau of Economic Research, Inc.
• Jong-Hee Hahn & Chan KIm, 2018. "Input price discrimination with differentiated final products," Working papers 2018rwp-118, Yonsei University, Yonsei Economics Research Institute.
• Bérangère Brial & Evelyne Rousselet, 2017. "Sales force in front of their poor customers: the case of retail banking [Les comportements des vendeurs face à leurs clients en situation de pauvreté: le cas de la banque de détail]," Post-Print hal-01682321, HAL.