Report NEP-MKT-2017-02-05

This is the archive for NEP-MKT, a report on new working papers in the area of Marketing. João Carlos Correia Leitão issued this report. It is usually issued weekly.

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Other reports in NEP-MKT

The following items were announced in this report:

• Niros, Meletios & Pollalis, Yannis & Niros, Angelica, 2017. "Effective marketing of mobile telecom services through brand personality: Empirical evidence from Greece," MPRA Paper 76477, University Library of Munich, Germany.
• Ratliff, English & Vassalos, Michael & Hu, Wuyang, 2017. "Assessing the Influence of Tangible and Intangible Seafood Characteristics on Consumers’ Purchasing Decisions," 2017 Annual Meeting, February 4-7, 2017, Mobile, Alabama 252848, Southern Agricultural Economics Association.
• Arcan Nalca, & Tamer Boyaci, & Saibal Ray, 2017. "Consumer taste uncertainty in the context of store brand and national brand competition," ESMT Research Working Papers ESMT-17-01, ESMT European School of Management and Technology.
• Dharmasena, Senarath & Yang, Tingyi & Capps, Oral Jr., 2017. "U.S. Demand for Dairy Alternative Beverages: Attribute Space Distance and Hedonic Matric Approaches," 2017 Annual Meeting, February 4-7, 2017, Mobile, Alabama 252742, Southern Agricultural Economics Association.
• Chen, Bo & Saghaian, Sayed, 2017. "Does Consumers’ Preference for Organic Foods Affect Their Store Format Choices?," 2017 Annual Meeting, February 4-7, 2017, Mobile, Alabama 252827, Southern Agricultural Economics Association.
• Yang, Ruoye & Raper, Kellie Curry & Lusk, Jayson L., 2017. "The Impact of Hormone Use Perception on Consumer Meat Preference," 2017 Annual Meeting, February 4-7, 2017, Mobile, Alabama 252772, Southern Agricultural Economics Association.
• Johansen, Bjørn Olav & Vergé, Thibaud, 2017. "Platform price parity clauses with direct sales," Working Papers in Economics 01/17, University of Bergen, Department of Economics.
• Ben Shiller & Joel Waldfogel & Johnny Ryan, 2017. "Will Ad Blocking Break the Internet?," NBER Working Papers 23058, National Bureau of Economic Research, Inc.
• Chen, Xuan & Liu, Yizao & Rabinowitz, Adam N., 2017. "Private Labels Competition, Retail Pricing and Bargaining Power: The Case of Fluid Milk Market," 2017 Annual Meeting, February 4-7, 2017, Mobile, Alabama 252823, Southern Agricultural Economics Association.
• Dharmasena, Senarath & Capps, Oral Jr, 2017. "Consumer Demand for Nut Products in the United States: Application of Semi-parametric Estimation of Censored Quadratic Almost Ideal Demand System (C-QUAIDS) with Household-Level Micro Data," 2017 Annual Meeting, February 4-7, 2017, Mobile, Alabama 252682, Southern Agricultural Economics Association.
• Hiep-Hung Pham & Kelly Farrell & Huyen-Minh Vu & Quan-Hoang Vuong & Nancy K. Napier, 2017. "Using YouTube video to promote university: a content analysis," Working Papers CEB 17-004, ULB -- Universite Libre de Bruxelles.
• Mohammed, Rezgar & Murova, Olga & Chidmi, Benaissa, 2017. "Demand for Yogurt in the Trend of Manufacturer Brand and Organic Information," 2017 Annual Meeting, February 4-7, 2017, Mobile, Alabama 252728, Southern Agricultural Economics Association.
• Dant, Madeline & Burdine, Kenneth & Mark, Tyler, 2017. "Hedonic Price Analysis of Hay Auction Prices in Kentucky," 2017 Annual Meeting, February 4-7, 2017, Mobile, Alabama 252762, Southern Agricultural Economics Association.
• Liu, Yizao & Rabinowitz, Adam & Xuan, Chen, 2017. "Heterogeneity in Brand Effects on Farm-Retail Price Transmission: Evidence from Private Labels and Branded Products in Fluid Milk Market," 2017 Annual Meeting, February 4-7, 2017, Mobile, Alabama 252725, Southern Agricultural Economics Association.
• Emilia Cubero Dudinskaya, 2017. "Embracing globalization or reinforcing national culture? Evidence on the alcoholic beverages preferences and drinking motives in Europe," DEM Working Papers Series 132, University of Pavia, Department of Economics and Management.