Report NEP-MKT-2016-10-16

This is the archive for NEP-MKT, a report on new working papers in the area of Marketing. João Carlos Correia Leitão issued this report. It is usually issued weekly.

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Other reports in NEP-MKT

The following items were announced in this report:

• Muhammad Adam & Mirza Tabrani, 2016. "The Impact of Market Orientation, Brand Image and Internal Marketing on Brand Orientation and Strengthening Br," Proceedings of International Academic Conferences 4106682, International Institute of Social and Economic Sciences.
• Dario Dunković, 2016. "The effectiveness of offering food samples to increase purchase involvement in supermarket settings," EFZG Working Papers Series 1604, Faculty of Economics and Business, University of Zagreb.
• Wioleta Kucharska, 2016. "Consumer Social Network Brand Identification And Personal Branding. How Do Social Network Users Choose Among Brand Sites?," GUT FME Working Paper Series A 39, Faculty of Management and Economics, Gdansk University of Technology.
• Jérôme Boutang & Michel de Lara, 2016. "Risk Marketing," Working Papers hal-01353821, HAL.
• Bart J. Bronnenberg & Jean-Pierre H. Dubé, 2016. "The Formation of Consumer Brand Preferences," NBER Working Papers 22691, National Bureau of Economic Research, Inc.
• Planer-Friedrich, Lisa & Sahm, Marco, 2016. "Why firms should care for all consumers," BERG Working Paper Series 116, Bamberg University, Bamberg Economic Research Group.
• Sondes Zouaghi, 2016. "Ethnic segmentation in marketing: a tool for social domination in France," Post-Print hal-01359110, HAL.
• Jie Bai, 2016. "Melons as Lemons: Asymmetric Information, Consumer Learning and Seller Reputation," Natural Field Experiments 00540, The Field Experiments Website.
• Mirza Tabrani & Muslim Abdul Djalil, 2016. "The Effect of Corporate Reputation on Commitment, Trust, and Loyalty and Its Impact on Customer Behavior of Garuda Indonesia Airline Passengers in Banda Aceh, Indonesia," Proceedings of International Academic Conferences 4106605, International Institute of Social and Economic Sciences.
• Anna Wi?niewska-Sa?ek & Sylwia ??gowik-?wi?cik & Marcin St?pie? & Katarzyna Grondys, 2016. "Building the attractiveness of the sector based on solid co-opertition relations," Proceedings of International Academic Conferences 4106894, International Institute of Social and Economic Sciences.
• Arthur Fishman & Ziv Hellman & Avi Weiss, 2016. "Investing in Long-Term Customer Relationships," Working Papers 2016-07, Bar-Ilan University, Department of Economics.
• Noriaki Matsushima & Shohei Yoshida, 2016. "The countervailing power hypothesis when dominant retailers function as sales promoters," ISER Discussion Paper 0981, Institute of Social and Economic Research, Osaka University.
• Voigt, Sebastian, 2016. "Monetization Strategies for Internet Companies," Publications of Darmstadt Technical University, Institute for Business Studies (BWL) 83314, Darmstadt Technical University, Department of Business Administration, Economics and Law, Institute for Business Studies (BWL).
• Claire Greene & Scott Schuh & Joanna Stavins, 2016. "The 2014 survey of consumer payment choice: summary results," Research Data Report 16-3, Federal Reserve Bank of Boston.