Report NEP-MKT-2016-03-06

This is the archive for NEP-MKT, a report on new working papers in the area of Marketing. João Carlos Correia Leitão issued this report. It is usually issued weekly.

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Other reports in NEP-MKT

The following items were announced in this report:

• Kadam, Sudipa, 2015. "Future marketing and engagement considerations for the non-surgical cosmetic enhancement industry for educated and professional male and female millennial generation target audiences," MBA Research Papers 4956, Victoria University of Wellington, School of Management.
• Caroline Lancelot Miltgen & Gaelle Pantin-Sohier & Bianca Grohmann, 2016. "Communicating Sensory Attributes and Innovation Through Food Product Labeling," Post-Print hal-01247599, HAL.
• Caitlan Russell & Corne van Walbeek, 2016. "How does a change in the excise tax on beer impact beer retail prices in South Africa?," SALDRU Working Papers 162, Southern Africa Labour and Development Research Unit, University of Cape Town.
• Crass, Dirk & Czarnitzki, Dirk & Toole, Andrew A., 2016. "The dynamic relationship between investments in brand equity and firm profitability: Evidence using trademark registrations," ZEW Discussion Papers 16-004, ZEW - Leibniz Centre for European Economic Research.
• Amina Béji-Bécheur, 2016. "Une nouvelle logique pour le marketing avec l'approche Service-­‐Dominant Logic," Post-Print halshs-01264199, HAL.
• Naoki Aizawa & You Suk Kim, 2015. "Advertising and Risk Selection in Health Insurance Markets," Finance and Economics Discussion Series 2015-101, Board of Governors of the Federal Reserve System (U.S.).
• Delmas, Magali A. & Olivier, Gergaud & Lim, Jinghui, 2016. "Does Organic Wine Taste Better? An Analysis Of Experts’ Ratings," Working Papers 231134, American Association of Wine Economists.
• Rhodes, Andrew & Zhou, Jidong, 2016. "Consumer Search and Retail Market Structure," MPRA Paper 69484, University Library of Munich, Germany.
• Stacey, Brian, 2015. "Airline Price Discrimination," MPRA Paper 69168, University Library of Munich, Germany.