Report NEP-MKT-2016-02-23

This is the archive for NEP-MKT, a report on new working papers in the area of Marketing. João Carlos Correia Leitão issued this report. It is usually issued weekly.

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Other reports in NEP-MKT

The following items were announced in this report:

• Olga Novikova & Dmitriy B. Potapov, 2015. "Empirical Analysis of Consumer Purchase Behavior: Interaction between State Dependence and Sensitivity to Marketing-Mix Variables," HSE Working papers WP BRP 48/MAN/2015, National Research University Higher School of Economics.
• Urueña López, Alberto & Gijón, Covadonga & Castro García-Muñoz, Raquel & Ureña Fernández, Olga & Feijóo, Claudio, 2015. "The drivers of the substitution of individual services for bundled services: The case of Spain," 26th European Regional ITS Conference, Madrid 2015 127187, International Telecommunications Society (ITS).
• Puntoni, S., 2015. "Embracing Diversity," ERIM Inaugural Address Series Research in Management EIA-2015-061-MKT, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam..
• Sahay, Arvind & Jaikumar, Saravana, 2016. "Does Pharmaceutical Price Regulation Result in Greater Access to Essential Medicines? Study of the impact of drug price control order on sales volume of drugs in India," IIMA Working Papers WP2016-02-01, Indian Institute of Management Ahmedabad, Research and Publication Department.
• Kang, Danyang, 2015. "Effect of Information on Consumer Perception: Evidence from Restaurant Hygiene Grade Cards in New York City," Working Papers 231156, American Association of Wine Economists.
• Liang, Julienne, 2015. "How fixed mobile usage interact? Does FTTH deployment influence the interaction?," 26th European Regional ITS Conference, Madrid 2015 127157, International Telecommunications Society (ITS).
• Genakos, Christos & Roumanias, Costas & Valletti, Tommaso, 2015. "Loss aversion on the phone," LSE Research Online Documents on Economics 64966, London School of Economics and Political Science, LSE Library.
• Martinez, Luis & Nesse, Per Jonny & Markendahl, Jan, 2015. "QoE-based service differentiation: Business models analysis for the mobile market," 26th European Regional ITS Conference, Madrid 2015 127163, International Telecommunications Society (ITS).