Report NEP-MKT-2015-06-05

This is the archive for NEP-MKT, a report on new working papers in the area of Marketing. João Carlos Correia Leitão issued this report. It is usually issued weekly.

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Other reports in NEP-MKT

The following items were announced in this report:

• Mira Rakic, Beba Rakic, 2015. "Viral Marketing," Ekonomika, Journal for Economic Theory and Practice and Social Issues 2014-04, „Ekonomika“ Society of Economists, Niš (Serbia).
• Grebitus, Carola & Steiner, Bodo & Veeman, Michele, 2014. "The roles of human values and generalized trust on stated preferences when food is labeled with environmental footprints: insights from Germany," MPRA Paper 64630, University Library of Munich, Germany.
• Zeljko Deviæ, Nikola Curæiæ, Nikola Radivojeviæ, 2014. "Creating A Concept Marketing Communication In International Business-To-Business Market," Ekonomika, Journal for Economic Theory and Practice and Social Issues 2014-03, „Ekonomika“ Society of Economists, Niš (Serbia).
• Christian Trudeau & Zheng Wang, 2015. "Help us to help you: how consumer data can alter quality races," Working Papers 1501, University of Windsor, Department of Economics.
• Cazzuffi, Chiara, 2013. "Small scale farmers in the market and the role of processing and marketing cooperatives: A case study of Italian dairy farmers," Economics PhD Theses 0413, Department of Economics, University of Sussex Business School.