Report NEP-MKT-2015-03-27

This is the archive for NEP-MKT, a report on new working papers in the area of Marketing. João Carlos Correia Leitão issued this report. It is usually issued weekly.

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Other reports in NEP-MKT

The following items were announced in this report:

• Gokhan Akandere, 2014. "Marketing Strategy For Businesses Which Serve In Logistic Sector: Guerilla Marketing," Proceedings of International Academic Conferences 0702337, International Institute of Social and Economic Sciences.
• Oksana Loginova & Andrea Mantovani, 2015. "Information and Online Reviews," Working Papers 1505, Department of Economics, University of Missouri.
• Jana Majerová & Tomá? Klie?tik, prof., 2014. "Possibilities of social networks usage in the process of brand value building and managing ? results of survey focused on the customer's perceptions," Proceedings of International Academic Conferences 0902973, International Institute of Social and Economic Sciences.
• Marcel Meler & Dragan Maga?, 2014. "Sustainable marketing for sustainable development," Proceedings of International Academic Conferences 0300294, International Institute of Social and Economic Sciences.
• Zeki Ayag, 2014. "Quality Function Deployment Approach to Evaluate Supply Chains Strategies in Turkish Automotive Industry," Proceedings of International Academic Conferences 0902719, International Institute of Social and Economic Sciences.
• Tudor Niciporuc, 2014. "Comparative analysis of the engagement rate on Facebook and Google Plus social networks," Proceedings of International Academic Conferences 0902287, International Institute of Social and Economic Sciences.
• Boonchai Hongcharu, 2014. "A Model of Social Interactivity through Internet-based Technologies: Implications for Marketing Communications," Proceedings of International Academic Conferences 0300643, International Institute of Social and Economic Sciences.
• Michael Toedt, 2014. "The Development of a Response-Function for Customer Relationship Marketing," Proceedings of International Academic Conferences 0100789, International Institute of Social and Economic Sciences.
• Serdar Yildiz, 2014. "Effects of Absurdity in Advertising on Consumers? Attitude Toward the Ad and Recall," Proceedings of International Academic Conferences 0702020, International Institute of Social and Economic Sciences.
• Petr Svoboda & Monika Harantova, 2014. "Perceived Quality of the Higher Education Institution in Relation to Building a Strong Brand from the Alumni Perspective," Proceedings of International Academic Conferences 0902941, International Institute of Social and Economic Sciences.
• Neviana Krasteva, 2014. "Contemporary Economic and Social Trends and Their Impact on Marketing," Proceedings of Economics and Finance Conferences 0401600, International Institute of Social and Economic Sciences.
• Nurcan Turan & Nuri Calik, 2014. "Consumers´ Information Search Behavior on Wholesome Nutrition and their Attitudes towards Health Products; A Field Study from Eskisehir, Turkey," Proceedings of International Academic Conferences 0802271, International Institute of Social and Economic Sciences.
• Adnan Butt, 2014. "The relationship between Purchase Intention and Product Involvement: The role of Brand Attitude as a mediator on this relationship," Proceedings of International Academic Conferences 0200638, International Institute of Social and Economic Sciences.
• DISSATAT PRASERTSAKUL & Titipong Rerngrittirong, 2014. "Understanding the factors influencing soccer team identification and its impacts on team sponsors: An evidence from Thailand Premier league," Proceedings of International Academic Conferences 0702155, International Institute of Social and Economic Sciences.