Report NEP-MKT-2015-01-19

This is the archive for NEP-MKT, a report on new working papers in the area of Marketing. João Carlos Correia Leitão issued this report. It is usually issued weekly.

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Other reports in NEP-MKT

The following items were announced in this report:

• Natalia A. Kochkina & Olga V. Novikova & Dmitriy B. Potapov, 2014. "What Affects Brand Equity: The Precise Measurement With Consumer Choice Model," HSE Working papers WP BRP 26/MAN/2014, National Research University Higher School of Economics.
• Bhan, Aditya & Kabiraj, Tarun, 2014. "Incentives for product and process innovations: a case for the drug industry," MPRA Paper 61030, University Library of Munich, Germany.
• Yuriy Gorodnichenko & Viacheslav Sheremirov & Oleksandr Talavera, 2014. "Price Setting in Online Markets: Does IT Click?," NBER Working Papers 20819, National Bureau of Economic Research, Inc.
• Adam Dunn & Leslie Foster, "undated". "Health-E-App Public Access: A New Online Path to Children's Health Care Coverage in California, Applicant Characteristics and Experiences," Mathematica Policy Research Reports dfa35680329e4e0a84e2cba1a, Mathematica Policy Research.
• Ciapanna, Emanuela & Rondinelli, Concetta, 2014. "Retail market structure and consumer prices in the euro area," Working Paper Series 1744, European Central Bank.
• Mariia I. Okuneva & Dmitriy B. Potapov, 2014. "Consumer Behavior In Online Games," HSE Working papers WP BRP 25/MAN/2014, National Research University Higher School of Economics.
• Sunyna S. Williams & Sloane L. Frost, "undated". "Differences Among Consumer Segments with Regard to Perceptions of Comparative Effectiveness Research," Mathematica Policy Research Reports 5a58e27a55b44b10b3d729448, Mathematica Policy Research.
• Ann E. Person & Scott E. Baumgartner & Kristin Hallgren & Betsy Santos, "undated". "Measurement and Segmentation of College Students' Noncognitive Attributes: A Targeted Review," Mathematica Policy Research Reports 7900ac133ee64dfca00029a3a, Mathematica Policy Research.
• Adam Dunn & Dana Petersen & Leslie Foster, 2013. "Perspectives on HeA PA from Certified Application Assistants," Mathematica Policy Research Reports 0d4b3ec8db594dfcb1b13e921, Mathematica Policy Research.