Report NEP-MKT-2012-12-06

This is the archive for NEP-MKT, a report on new working papers in the area of Marketing. Joao Carlos Correia Leitao issued this report. It is usually issued weekly.

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Other reports in NEP-MKT

The following items were announced in this report:

• Fuchs, Tobias & Zilling, Manfred Peter & Schüle, Hubert, 2012. "Analyse des Spillover-Effekts in Suchketten anhand des Google Conversion Tracking," PFH Forschungspapiere/Research Papers 2012/08, PFH Private University of Applied Sciences, Göttingen.
• Marios Bisilkas & Iván Barreda Tarrazona & Aurora García-Gallego, 2012. "Sustainability Requirements Dynamics in New Product Development," Working Papers 2012/19, Economics Department, Universitat Jaume I, Castellón (Spain).
• Balsiger, Philip, 2012. "Competing tactics: How the interplay of tactical approaches shapes movement outcomes on the market for ethical fashion," MPIfG Discussion Paper 12/9, Max Planck Institute for the Study of Societies.
• Hüschelrath, Kai & Müller, Kathrin, 2012. "The value of bluer skies: How much do consumers gain from entry by JetBlue Airways in long-haul US Airline Markets?," ZEW Discussion Papers 12-072, ZEW - Leibniz Centre for European Economic Research.