Report NEP-MKT-2012-06-13

This is the archive for NEP-MKT, a report on new working papers in the area of Marketing. Joao Carlos Correia Leitao issued this report. It is usually issued weekly.

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Other reports in NEP-MKT

The following items were announced in this report:

• Oz Shy & Rune Stenbacka, 2012. "Investment in customer recognition and information exchange," Working Papers 12-4, Federal Reserve Bank of Boston.
• Béatrice Parguel & Renaud Lunardo & Jean-Charles Chebat, 2012. "Effects Of Anti-Tobacco Brands Ad Parodies On Cigarette Brands Attitude," Post-Print halshs-00703906, HAL.
• Francesco Testa & Fabio Iraldo & Sara Tessitore & Marco Frey, 2012. "The different approach of green advertising: an empirical analysis of the Italian context," Working Papers 201201, Scuola Superiore Sant'Anna of Pisa, Istituto di Management.
• Tran, T.T. & Figuié, M. & Sirieix, L. & Moustier, P., 2012. "Les produits de terroir vietnamiens : points de vue des consommateurs locaux," Working Papers MoISA 201203, UMR MoISA : Montpellier Interdisciplinary center on Sustainable Agri-food systems (social and nutritional sciences): CIHEAM-IAMM, CIRAD, INRAE, L'Institut Agro, Montpellier SupAgro, IRD - Montpellier, France.