Report NEP-MKT-2011-12-13

This is the archive for NEP-MKT, a report on new working papers in the area of Marketing. Joao Carlos Correia Leitao issued this report. It is usually issued weekly.

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Other reports in NEP-MKT

The following items were announced in this report:

• Subhani, Muhammad Imtiaz & Osman, Ms. Amber, 2011. "A study on the association between brand awareness and consumer/brand loyalty for the packaged milk industry in Pakistan," MPRA Paper 34801, University Library of Munich, Germany.
• Item repec:cte:wbrepe:wb113912 is not listed on IDEAS anymore

• Rosetta Lombardo, 2011. "The Role Of Corporate Social Responsibility In Consumer Behaviour: An Unresolved Paradox," Working Papers 201115, Università della Calabria, Dipartimento di Economia, Statistica e Finanza "Giovanni Anania" - DESF.
• Federico Etro, 2011. "Leadership in Multi-sided Markets," Working Papers 2011_19, Department of Economics, University of Venice "Ca' Foscari".
• Srinuan, Pratompong & Srinuan, Chalita & Bohlin, Erik, 2011. "Would you prefer a set menu or à la carte? An empirical study of multiple services and choices of consumer in the Swedish telecommunications market," 22nd European Regional ITS Conference, Budapest 2011: Innovative ICT Applications - Emerging Regulatory, Economic and Policy Issues 52163, International Telecommunications Society (ITS).
• Ben Youssef, Slim & Dridi, Dhouha, 2011. "National advertising and cooperation in a manufacturer-two-retailers channel," MPRA Paper 35016, University Library of Munich, Germany.
• Kaiser Karen & Schwabe Rainer, 2011. "Preference for Variety," Working Papers 2011-13, Banco de México.
• Item repec:ner:tilbur:urn:nbn:nl:ui:12-4643292 is not listed on IDEAS anymore

• Takanori Adachi & Noriaki Matsushima, 2011. "The Welfare Effects of Third-Degree PriceDiscrimination in a Differentiated Oligopoly," KIER Working Papers 800, Kyoto University, Institute of Economic Research.
• Jeanjean, François, 2011. "High correlation between net promoter score and the development of consumers' willingness to pay (Empirical evidence from European mobile markets)," 22nd European Regional ITS Conference, Budapest 2011: Innovative ICT Applications - Emerging Regulatory, Economic and Policy Issues 52214, International Telecommunications Society (ITS).
• Item repec:emo:wp2003:1109 is not listed on IDEAS anymore

• Wang, Chengsi, 2011. "Informative Advertising, Consumer Search and Transparency Policy," MPRA Paper 34977, University Library of Munich, Germany.
• Item repec:ner:dauphi:urn:hdl:123456789/7673 is not listed on IDEAS anymore

• Hsu, Wenling & Jacobsen, Guy & Jin, Yu & Skudlark, Ann, 2011. "Using social media data to understand mobile customer experience and behavior," 22nd European Regional ITS Conference, Budapest 2011: Innovative ICT Applications - Emerging Regulatory, Economic and Policy Issues 52180, International Telecommunications Society (ITS).
• Song, Minzheong, 2011. "Case study on the hybrid business model: KT's OTS," 22nd European Regional ITS Conference, Budapest 2011: Innovative ICT Applications - Emerging Regulatory, Economic and Policy Issues 52215, International Telecommunications Society (ITS).
• Gullstrand, Joakim & Olofsdotter, Karin & Thede, Susanna, 2011. "Markups and export pricing," Working Papers 2011:37, Lund University, Department of Economics.
• Srinuan, Chalita & Srinuan, Pratompong & Bohlin, Erik, 2011. "An analysis of mobile internet service in Thailand: Implications for bridging digital divide," 8th ITS Asia-Pacific Regional Conference, Taipei 2011: Convergence in the Digital Age 52326, International Telecommunications Society (ITS).
• Nordström, Jonas, 2011. "Willingness to pay for wholesome canteen takeaway," Working Papers 2011:36, Lund University, Department of Economics.