Report NEP-MKT-2010-10-23

This is the archive for NEP-MKT, a report on new working papers in the area of Marketing. Joao Carlos Correia Leitao issued this report. It is usually issued weekly.

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Other reports in NEP-MKT

The following items were announced in this report:

• Rahardja, Christina & Anandya, Dudi, 2010. "Experiential marketing, customer satisfaction, behavioral intention: timezone game center surabaya," MPRA Paper 25638, University Library of Munich, Germany.
• Shuili Du & C.B. Bhattacharya & Sankar Sen, 2010. "Corporate social responsibility and competitive advantage: Overcoming the trust barrier," ESMT Research Working Papers ESMT-10-006, ESMT European School of Management and Technology.
• T. De Bock & P. Van Kenhove, 2010. "Consumer Ethics: The Role of Self-Regulatory Focus," Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium 10/670, Ghent University, Faculty of Economics and Business Administration.
• Rouziès, Dominique & Hulland, John & Barclay, Donald W, 2010. "Does marketing and sales integration always pay off? evidence from a social capital perspective," HEC Research Papers Series 933, HEC Paris.
• Doval, E & Doval, O, 2010. "Tools to keep brands on the market," MPRA Paper 25793, University Library of Munich, Germany.