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Impact of Covid-19 on e-Commerce in the European Union

In: Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference, Hybrid Conference, Zagreb, Croatia, 9-10 September 2021

Author

Listed:
  • Yaw Acheampong, Timothy

Abstract

The advent of the 4th Industrial Revolution has made it inevitable for firms worldwide to modify their business models to integrate ICTs into their operations. The lockdown measures to contain the COVID-19 pandemic appear to have accelerated this process as many businesses, particularly in the hospitality industry, had to shut down their operations. Others also had to resort to conducting their businesses solely online. Thus, it has been argued that e-commerce has thrived during the lockdown period. Concentrating on the current 27 European Union (EU) member countries, this paper seeks to answer the following question: To what extent the COVID-19 impacted e-commerce has? Trend analyses and a paired samples t-test are used to compare the mean percentage of enterprises with e-commerce sales before the pandemic and the first year. The study finds a significant increase in the percentage of enterprises that made e-commerce sales during the first year of the pandemic compared to the previous year (t=-2.06; df=25). Except for the western EU member countries, all other regions increased the percentage of enterprises that made e-commerce sales, with the southern EU countries witnessing the highest increase.

Suggested Citation

  • Yaw Acheampong, Timothy, 2021. "Impact of Covid-19 on e-Commerce in the European Union," Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (2021), Hybrid Conference, Zagreb, Croatia, in: Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference, Hybrid Conference, Zagreb, Croatia, 9-10 September 2021, pages 86-95, IRENET - Society for Advancing Innovation and Research in Economy, Zagreb.
    • Handle: RePEc:zbw:entr21:262237
    DOI: 10.54820/VPRD4547
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    References listed on IDEAS

    as
    1. Monteiro, José-Antonio & Teh, Robert, 2017. "Provisions on electronic commerce in regional trade agreements," WTO Staff Working Papers ERSD-2017-11, World Trade Organization (WTO), Economic Research and Statistics Division.
    2. Efraim Turban & Judy Whiteside & David King & Jon Outland, 2017. "Introduction to Electronic Commerce and Social Commerce," Springer Texts in Business and Economics, Springer, edition 4, number 978-3-319-50091-1, April.
    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    4th Industrial Revolutio; COVID-19; e-commerce; European Union; digital divide;
    All these keywords.

    JEL classification:

    • F6 - International Economics - - Economic Impacts of Globalization
    • M15 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - IT Management
    • M16 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - International Business Administration
    • O33 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Technological Change: Choices and Consequences; Diffusion Processes
    • O54 - Economic Development, Innovation, Technological Change, and Growth - - Economywide Country Studies - - - Latin America; Caribbean

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