Corporate Social Responsibility in the Practice of Public Relations Professionals
In: Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference, Virtual Conference, 10-12 September 2020
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More about this item
Keywords
corporate social responsibility; communication; public relations; management; retail;All these keywords.
JEL classification:
- M14 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Corporate Culture; Diversity; Social Responsibility
- D64 - Microeconomics - - Welfare Economics - - - Altruism; Philanthropy; Intergenerational Transfers
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