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Managing Innovation in an Unstable World: Challenges of Global Competition for European Innovative and Proactive Firms

In: Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference, Dubrovnik, Croatia, 7-9 September 2017

Author

Listed:
  • Binder, Carlo
  • Mantovani, Andrea

Abstract

Innovation and marketing strategies adopted by multinational companies in the globalized economy are subject to continuous challenges. Consider EU exporting companies that produce, for example, solar panels. Depending on political elections and the ensuing support for environmental policies (or the lack thereof), their innovative strategy may reveal either extremely successful or futile. The aim of this paper is to explore the conditions under which innovative and proactive companies survive in a global scenario that changes based not only on economic but also on political as well as social factors.

Suggested Citation

  • Binder, Carlo & Mantovani, Andrea, 2017. "Managing Innovation in an Unstable World: Challenges of Global Competition for European Innovative and Proactive Firms," Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (2017), Dubrovnik, Croatia, in: Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference, Dubrovnik, Croatia, 7-9 September 2017, pages 233-239, IRENET - Society for Advancing Innovation and Research in Economy, Zagreb.
    • Handle: RePEc:zbw:entr17:183780
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    File URL: https://www.econstor.eu/bitstream/10419/183780/1/31-ENT-2017-Andrea-Mantovani-paper-233-239.pdf
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    More about this item

    Keywords

    Innovation; Strategy; Globalization;
    All these keywords.

    JEL classification:

    • L2 - Industrial Organization - - Firm Objectives, Organization, and Behavior
    • M1 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration
    • O3 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights

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