Effects of Promotion Techniques at Higher Education Institutions: The Case of the Republic of Macedonia
In: Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference, Dubrovnik, Croatia, 7-9 September 2017
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References listed on IDEAS
- Mihai-Florin BACILA, 2008. "12th grade students’ behavior in the decision making process of educational choices," Management & Marketing, Economic Publishing House, vol. 3(4), Winter.
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Keywords
promotion techniques; strategic marketing; mass media; higher education; students;All these keywords.
JEL classification:
- I23 - Health, Education, and Welfare - - Education - - - Higher Education; Research Institutions
- M51 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Personnel Economics - - - Firm Employment Decisions; Promotions
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