IDEAS home Printed from https://ideas.repec.org/h/zbw/entr16/183720.html
   My bibliography  Save this book chapter

How Web 2.0 Technologies Affect Business? - Attitudes of Top and Middle Managers in BiH Companies

In: Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference, Rovinj, Croatia, 8-9 September 2016

Author

Listed:
  • Mabić, Mirela

Abstract

The paper presents the results of empirical research on the impact of Web 2.0 technologies on a company's business. The research was conducted among top and middle managers in companies in Bosnia and Herzegovina. The results show that, although all respondents do not use the aforementioned technologies, they have a relatively positive opinion on the application of Web 2.0 technologies in business. According to their opinion, Web 2.0 technologies make the most important contribution to sharing of data and information in company and have a significant impact on the quality of communication, both internal and external. These results encourage further research on the application of Web 2.0 technologies in business and the use of all the advantages and benefits they can provide to someone actively using them.

Suggested Citation

  • Mabić, Mirela, 2016. "How Web 2.0 Technologies Affect Business? - Attitudes of Top and Middle Managers in BiH Companies," Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (2016), Rovinj, Croatia, in: Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference, Rovinj, Croatia, 8-9 September 2016, pages 216-221, IRENET - Society for Advancing Innovation and Research in Economy, Zagreb.
    • Handle: RePEc:zbw:entr16:183720
    as

    Download full text from publisher

    File URL: https://www.econstor.eu/bitstream/10419/183720/1/31-ENT33-Mabic-216-221.pdf
    Download Restriction: no
    ---><---

    More about this item

    Keywords

    Web 2.0; Web 2.0 technology; management; business; business process;
    All these keywords.

    JEL classification:

    • O33 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Technological Change: Choices and Consequences; Diffusion Processes

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:zbw:entr16:183720. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: ZBW - Leibniz Information Centre for Economics (email available below). General contact details of provider: https://www.entrenova.org/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.