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Writing the Business Plan

In: How to Create a Successful Business Plan For Entrepreneurs, Scientists, Managers and Students

Author

Listed:
  • Dan Galai
  • Lior Hillel
  • Daphna Wiener

Abstract

The written business plan serves many functions, both internally and externally, as we discussed in Chapter 2. It includes much of the material and knowledge acquired during the information gathering stages, integrating it all into a working plan. The presentation level of the material is extremely important. The business plan must be concise enough to be easily read, yet thorough enough to tackle all the essential questions. The presentation must be clear and visually appealing.A well-presented business plan will help open doors. A badly presented one may result in a missed opportunity, even if the project is a good one.For these reasons, it is vital to make a great business plan a top priority. This chapter will describe the process of writing the business plan, and its structure.

Suggested Citation

  • Dan Galai & Lior Hillel & Daphna Wiener, 2016. "Writing the Business Plan," World Scientific Book Chapters, in: How to Create a Successful Business Plan For Entrepreneurs, Scientists, Managers and Students, chapter 5, pages 175-246, World Scientific Publishing Co. Pte. Ltd..
    • Handle: RePEc:wsi:wschap:9789814651523_0005
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    More about this item

    Keywords

    Business Plan; Entrepreneurship; Budgeting; Financial Plan; Marketing Plan; Production Plan; R&D Plan; Business Strategy;
    All these keywords.

    JEL classification:

    • L26 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Entrepreneurship
    • L21 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Business Objectives of the Firm
    • L23 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Organization of Production

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