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Creativity in Negotiations

In: NEGOTIATION EXCELLENCE Successful Deal Making

Author

Listed:
  • Joachim Hüffmeier
  • Guido Hertel

Abstract

When thinking about the two terms “creativity” and “negotiation,” common sense seems to say that those two do not go together well. However, as we will argue below, common sense is not a good counselor in this case. In this chapter, we illustrate that creativity plays a key role in negotiations and that constructive conflict management — such as negotiations — can in fact enhance creativity and innovation. We thereby refer to different taxonomies and theoretical models (Carnevale, 2006; Lax and Sebenius, 1986; Pruitt, 1981; Pruitt and Carnevale, 1993). As a start, we introduce an example from an actual negotiation, which helps us to illustrate the role of creativity.

Suggested Citation

  • Joachim Hüffmeier & Guido Hertel, 2014. "Creativity in Negotiations," World Scientific Book Chapters, in: NEGOTIATION EXCELLENCE Successful Deal Making, chapter 4, pages 59-77, World Scientific Publishing Co. Pte. Ltd..
  • Handle: RePEc:wsi:wschap:9789814556958_0004
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