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Toyota: Dealing With Crisis in a Major (Foreign) Market

In: Winning with Risk Management

Author

Listed:
  • Russell Walker

    (Northwestern University, USA)

Abstract

The following sections are included:Toyota Profile and BackgroundThe Risk Flashpoint at ToyotaTimeline of CrisisBig Risk, Big CostsControlling for Risk Contagion in PracticeCase ReviewToyota ends the high-level quality control task forceManagement focus on high growthDevelopment of more complex productsStretched supply chainChange in management and US operationsRisk Management LessonsPerception issues can lingerCorrecting a damaged brand is more difficult and expensive than a technical correctionEarly identification and remedy of risks is bestRapid growth (and profits) exacerbate operational risksBeware of risks that include a potential victimCase Questions

Suggested Citation

  • Russell Walker, 2013. "Toyota: Dealing With Crisis in a Major (Foreign) Market," World Scientific Book Chapters, in: Winning with Risk Management, chapter 11, pages 165-187, World Scientific Publishing Co. Pte. Ltd..
    • Handle: RePEc:wsi:wschap:9789814383899_0011
    as

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