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Modularity as a Base for Efficient Life Event Cycle Management

In: Handbook of Research in Mass Customization and Personalization (In 2 Volumes)

Author

Listed:
  • Florian Siems

    (RWTH Aachen University, Business-to-Business Marketing Group, Aachen, Germany)

  • Dominik Walcher

    (Product and Design Management, Salzburg University of Applied Sciences, Austria)

Abstract

In this paper the life event cycle is introduced, which can be seen as a customer oriented refinement of existing life cycle concepts. Based on the theory of traditional life cycle systems the life event cycle incorporates concepts of mass customization (i.e. modularity) in order to enable a long term relationship between companies and their customers. After depicting the basic structure of life cycles the function of the life event cycle as well as the application of mass customization principles will be illustrated, at which several practical examples will be given.

Suggested Citation

  • Florian Siems & Dominik Walcher, 2009. "Modularity as a Base for Efficient Life Event Cycle Management," World Scientific Book Chapters, in: Frank T Piller & Mitchell M Tseng (ed.), Handbook of Research in Mass Customization and Personalization (In 2 Volumes), chapter 14, pages 263-274, World Scientific Publishing Co. Pte. Ltd..
    • Handle: RePEc:wsi:wschap:9789814280280_0014
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