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Renhe Group: Digital Exploration of Traditional Pharmaceutical Enterprises

In: DIGITAL Enablement and Innovation in China A Casebook

Author

Listed:
  • Hai B Hu
  • Tao Huang
  • Hai T Lu

Abstract

In recent years, with continuous development of the pharmaceutical industry along with the mobile Internet and information technology boom, “Medicine Internet plus” is trending overwhelmingly as part of industry’s restructuring. To achieve the goal of “Medicine Internet plus”, the Renhe (Group) Development Limited (hereinafter called “Renhe Group”) has been actively engaged in digital reform, thus transforming the traditional medicine enterprises through Internet thinking and creating a new pattern of healthcare industry chain; Renhe Group has successfully managed the cross-industry integration of traditional manufacturing enterprises with Internet companies.

Suggested Citation

  • Hai B Hu & Tao Huang & Hai T Lu, 2019. "Renhe Group: Digital Exploration of Traditional Pharmaceutical Enterprises," World Scientific Book Chapters, in: Shan Ling Pan & Derek Wen Yu Du & Haibo Hu (ed.), DIGITAL Enablement and Innovation in China A Casebook, chapter 16, pages 111-118, World Scientific Publishing Co. Pte. Ltd..
    • Handle: RePEc:wsi:wschap:9789813276369_0016
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    More about this item

    Keywords

    Digital Enablement; Digital Transformation; Innovation in China; Technological Disruption;
    All these keywords.

    JEL classification:

    • O32 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Management of Technological Innovation and R&D
    • O33 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Technological Change: Choices and Consequences; Diffusion Processes

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