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The Power of Stories in Tourism

In: Creating and Managing Experiences in Cultural Tourism

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  • Nancy Arsenault

Abstract

It has been said that the shortest line between two people is a good story. Stories engage attention, evoke emotion, have powerful and compelling narratives, describe intriguing characters and are memorable when they are relevant. Stories also provide a critical connection between tourism businesses, destinations and travelers (Mathisen & Chen, 2014). They bring tourism brands to life and, most importantly, they create an emotional connection that is strengthened when multiple modalities for storytelling are embraced (Kim & Youn, 2017)…

Suggested Citation

  • Nancy Arsenault, 2019. "The Power of Stories in Tourism," World Scientific Book Chapters, in: Daniela Angelina Jelinčić & Yoel Mansfeld (ed.), Creating and Managing Experiences in Cultural Tourism, chapter 11, pages 173-189, World Scientific Publishing Co. Pte. Ltd..
    • Handle: RePEc:wsi:wschap:9789813233683_0011
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