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The Role of Emotions in Decision Making: Theory, Evidence, and Examples from Media Psychology

In: Behavioral Finance WHERE DO INVESTORS' BIASES COME FROM?

Author

Listed:
  • Gregory Gurevich
  • Doron Kliger

Abstract

Converging evidence fromdiverse areas of research suggests that emotions take an active part in decision making. We survey some of the ample work done on emotion research, in the fields of behavioral economics, cognitive neuroscience, and neuropsychology. Further, we discuss relevant theoretical and empirical studies in media psychology. The emerging picture shows that emotions and affective states constitute an integral part of decision making, often assuming the important role of informational mediators, primarily in social contexts.

Suggested Citation

  • Gregory Gurevich & Doron Kliger, 2016. "The Role of Emotions in Decision Making: Theory, Evidence, and Examples from Media Psychology," World Scientific Book Chapters, in: Itzhak Venezia (ed.), Behavioral Finance WHERE DO INVESTORS' BIASES COME FROM?, chapter 8, pages 219-237, World Scientific Publishing Co. Pte. Ltd..
    • Handle: RePEc:wsi:wschap:9789813100091_0008
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    More about this item

    Keywords

    Behavioral Finance; Rationality; Experimental Finance; Reference Points; Professionals; Gender; Culture and Finance; Equity Premium;
    All these keywords.

    JEL classification:

    • D91 - Microeconomics - - Micro-Based Behavioral Economics - - - Role and Effects of Psychological, Emotional, Social, and Cognitive Factors on Decision Making

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