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Destination Networks In Heritage Tourism: The "Albergo Diffuso" Formula

In: The UCLA Anderson Business And Information Technologies (BIT) Project A Global Study of Business Practice

Author

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  • ANDREINA MANDELLI
  • LA ROCCA ANTONELLA

Abstract

This study is focused on the process of business networking in the heritage tourism sector, through a particular formula called Albergo Diffuso. The study shows that information and technological variables are important for understanding these processes but social and cultural factors are even more strategic. Managerial and theoretical implications are discussed.

Suggested Citation

  • Andreina Mandelli & La Rocca Antonella, 2009. "Destination Networks In Heritage Tourism: The "Albergo Diffuso" Formula," World Scientific Book Chapters, in: Uday Karmarkar & Vandana Mangal (ed.), The UCLA Anderson Business And Information Technologies (BIT) Project A Global Study of Business Practice, chapter 17, pages 535-555, World Scientific Publishing Co. Pte. Ltd..
    • Handle: RePEc:wsi:wschap:9789812839466_0017
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