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Success Factors Of E-Tailing: A China Study

In: E-Business In The 21st Century Realities, Challenges and Outlook

Author

Listed:
  • Weibing Xuan

    (Graduate College of Management, Southern Cross University, Australia)

  • Jun Xu

    (Graduate College of Management, Southern Cross University, Australia)

  • Mohammed Quaddus

    (Graduate School of Business, Curtin University of Technology, Australia)

Abstract

This chapter reports a study aiming at investigating the factors of successful e-tailing in China's retail industry. A single case study was undertaken in one of the top retailers in China. Both qualitative and quantitative data were collected, including in-depth interviews and focus group interviews with key personnel in the case organization, and questionnaire survey with randomly selected customers of the retailer. A comprehensive combined model of success factors of e-tailing was developed and is presented in detail. Some unique and interesting factors associated Chinese e-tailing have been identified; and some useful practicable suggestions are also provided for Chinese retailers or any businesses who are embarking on e-tailing in China or/and planning to enter the China's retail market.

Suggested Citation

  • Weibing Xuan & Jun Xu & Mohammed Quaddus, 2009. "Success Factors Of E-Tailing: A China Study," World Scientific Book Chapters, in: E-Business In The 21st Century Realities, Challenges and Outlook, chapter 7, pages 189-232, World Scientific Publishing Co. Pte. Ltd..
    • Handle: RePEc:wsi:wschap:9789812836755_0007
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