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Entering India'S Product And Service Markets: Ten Caveats That Can Help You Tame The Asian Elephant

In: Indian Economic Superpower Fiction or Future?

Author

Listed:
  • Sridhar Balasubramanian
  • Prabhudev Konana

Abstract

The following sections are included:IntroductionCaveat 1: The Indian Market Can Be Brutally CompetitiveCaveat 2: Evaluate the Indian Market Against the Backdrop of the Company's Growth AspirationsCaveat 3: Invest Today, But Do Not Expect the Returns TodayCaveat 4: Question the Relevance of Your Core Competencies in the Indian ContextCaveat 5: Do Not Take the Informal, Unorganized Sector LightlyCaveat 6: Check the Entire Value Delivery Chain for Weak LinksCaveat 7: Employ Both Economies of Scale and Economies of FlexibilityCaveat 8: Do Not Shy away from Technology — Instead, Employ Useful and Usable Technology that is Light on Infrastructure RequirementsCaveat 9: Do Not Transplant Your Existing Marketing Mix into India — Instead, Embed Your Marketing Mix in the Local and National CultureCaveat 10: Pursue Profit in the Indian Market, But Do Not Ignore the Social Aspects of BusinessConclusionReferences

Suggested Citation

  • Sridhar Balasubramanian & Prabhudev Konana, 2009. "Entering India'S Product And Service Markets: Ten Caveats That Can Help You Tame The Asian Elephant," World Scientific Book Chapters, in: Jayashankar M Swaminathan (ed.), Indian Economic Superpower Fiction or Future?, chapter 14, pages 211-229, World Scientific Publishing Co. Pte. Ltd..
    • Handle: RePEc:wsi:wschap:9789812814661_0014
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    Keywords

    Indian Economy; India; Doing Business in India;
    All these keywords.

    JEL classification:

    • P48 - Political Economy and Comparative Economic Systems - - Other Economic Systems - - - Legal Institutions; Property Rights; Natural Resources; Energy; Environment; Regional Studies

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