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Connecting Wave: LEVERAGING INDIA

In: Indian Economic Superpower Fiction or Future?

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  • Jayashankar M. Swaminathan

Abstract

While India is a low-cost outsourcing destination for manufacturing and services, it is also a huge and growing market for various types of products and services. In 2003, the Indian retail market was estimated at USD250 billion, which put it in the top 10 countries in the world. This market is projected to reach USD400 billion by the year 2010, making India one of the world's top five retail markets. As multinationals eye opportunities in India, it is important for them to learn from failures and to adapt their approach in dealing with the Indian market. There are fortunes to be made in India — but it is critical for firms to ground their strategies in reality in order to achieve success…

Suggested Citation

  • Jayashankar M. Swaminathan, 2009. "Connecting Wave: LEVERAGING INDIA," World Scientific Book Chapters, in: Jayashankar M Swaminathan (ed.), Indian Economic Superpower Fiction or Future?, chapter 13, pages 209-209, World Scientific Publishing Co. Pte. Ltd..
  • Handle: RePEc:wsi:wschap:9789812814661_0013
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    More about this item

    Keywords

    Indian Economy; India; Doing Business in India;
    All these keywords.

    JEL classification:

    • P48 - Political Economy and Comparative Economic Systems - - Other Economic Systems - - - Legal Institutions; Property Rights; Natural Resources; Energy; Environment; Regional Studies

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