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Challenges And Opportunities For International Marketers In Kuwait

In: Handbook Of Business Practices And Growth In Emerging Markets

Author

Listed:
  • C. P. RAO

    (College of Business Administration, Kuwait University, Kuwait)

Abstract

Kuwait is an affluent developing Gulf Arab country. Endowed with oil wealth, which is increasing at an accelerated rate in recent years, Kuwait offers excellent business opportunities and poses challenges of a developing country market. With the implementation of WTO regime in 2005, the country provides many opportunities for international businesses. The Kuwait government policy initiatives in liberalizing and privatizing the country are creative, very conducive, and attractive business environment. This chapter presents an overview of the country's business environment. Growth trends of the country's gross domestic product (GDP) and the overall contributions of oil and non-oil sectors of the economy were detailed. The Kuwait business environment in terms of trends in demographics and marketing conditions was detailed and discussed.

Suggested Citation

  • C. P. Rao, 2009. "Challenges And Opportunities For International Marketers In Kuwait," World Scientific Book Chapters, in: Satyendra Singh (ed.), Handbook Of Business Practices And Growth In Emerging Markets, chapter 20, pages 385-418, World Scientific Publishing Co. Pte. Ltd..
    • Handle: RePEc:wsi:wschap:9789812791788_0020
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    More about this item

    Keywords

    Emerging Markets; Growth; Business Practices; International Business; International Marketing; Developing Country; Transitional Economies;
    All these keywords.

    JEL classification:

    • I10 - Health, Education, and Welfare - - Health - - - General

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