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An Integrative Approach to Disruptive Technology Forecasting in Companies

In: Management Of Technology Innovation And Value Creation Selected Papers from the 16th International Conference on Management of Technology

Author

Listed:
  • Marion A. Weissenberger-Eibl

    (University of Kassel, Department of Innovation and Technology Management, Nora-Platiel-Str. 4, 34109 Kassel, Germany)

  • Stephan Speith

    (University of Kassel, Department of Innovation and Technology Management, Nora-Platiel-Str. 4, 34109 Kassel, Germany)

Abstract

This chapter presents an integrative approach to disruptive technology forecasting based on technology roadmapping and indicator-based forecasting. We discuss our experiences with the approach in the case of two disruptive technology projects in two firms.Our basic proposition is that roadmapping disruptive technological progress is a process with three principal functions: information analysis, strategic anticipation and decision-making. We propose a six-step process to accomplish these functions. Database analysis is combined with expert judgement to provide the status quo of the technology field under study. The contexts of possible future applications are developed jointly by managers and technology experts. Finally, alternative strategies toward the future application contexts are constructed.The approach helps to structure the disruptive innovation process. Information from different sources can be combined and strategies documented for planning further actions. The joint imagining of possible future application contexts leads to a shared understanding among technology experts and managers. Strategic anticipation and thinking in alternatives was stimulated, especially when critical events were included in the discussion. Finally, additional valuable information on the scientific bases of the technologies was generated.

Suggested Citation

  • Marion A. Weissenberger-Eibl & Stephan Speith, 2008. "An Integrative Approach to Disruptive Technology Forecasting in Companies," World Scientific Book Chapters, in: Mostafa Hashem Sherif & Tarek M Khalil (ed.), Management Of Technology Innovation And Value Creation Selected Papers from the 16th International Conference on Management of Technology, chapter 24, pages 401-414, World Scientific Publishing Co. Pte. Ltd..
    • Handle: RePEc:wsi:wschap:9789812790545_0024
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    Cited by:

    1. de Alcantara, Douglas Pedro & Martens, Mauro Luiz, 2019. "Technology Roadmapping (TRM): a systematic review of the literature focusing on models," Technological Forecasting and Social Change, Elsevier, vol. 138(C), pages 127-138.

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