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Materialism In Europe: A Cross-Cultural Approach

In: Advances In Doctoral Research In Management

Author

Listed:
  • Fernando Augusto de Sá Neves dos Santos

    (Instituto Politécnico da Guarda, Portugal)

  • Elizabeth Reis

    (Department of Quantitative Methods, ISCTE Business School, Lisbon, Portugal)

Abstract

The main objective of this chapter is to examine the invariance of Richins and Dawson's (1992) previously validated three-factor materialism model scale across different cultural groups of respondents and to analyse and estimate the presence of materialistic values among Europeans, more precisely in samples from Germany, Spain, and Portugal. Through Richins and Dawson's (1992) materialism values scale, we checked and cross-examined the materialistic dimensions among the young people of the countries referred to using Structural Equation Modeling. There are different levels and sort of materialism among the three European countries.

Suggested Citation

  • Fernando Augusto de Sá Neves dos Santos & Elizabeth Reis, 2008. "Materialism In Europe: A Cross-Cultural Approach," World Scientific Book Chapters, in: Luiz Moutinho & Kun-Huang Huarng (ed.), Advances In Doctoral Research In Management, chapter 6, pages 105-128, World Scientific Publishing Co. Pte. Ltd..
    • Handle: RePEc:wsi:wschap:9789812778666_0006
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    More about this item

    Keywords

    Doctoral; Research; Management Methodology; Data; Analysis; Paradigm; Modeling; International; Management Theory; Statistics; Market Survey;
    All these keywords.

    JEL classification:

    • F1 - International Economics - - Trade

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