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The New Systematization and Assetization of Information

In: Creative Marketing For New Product And New Business Development

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  • Tetsuro Saisho

Abstract

The following sections are included:Systematization and Assetization of Technological and R&D InformationAn approach to the systematization of informationSystematization and assetization of keywordsCharting and patterning as means for systematizingCompiling keywords into a thesaurusEvaluating the efficiency of information retrieval systemsReinforcement through the assetization of informationSystematization and Assetization of Market Development InformationDifferences between market development information and information/R&D informationSystematization and assetization of market development informationBalance between R&D information and market development informationAssetization of market development informationImpact of systematizing management strategy (development) informationFrom systematizing to assetizing management strategy (development) informationA means for promoting the assetization of management strategy (development) informationReinforcement of the interrelationships between management strategy information, market development information, technology information, and R&D informationCentralized/decentralized systems for a variety of informationReferences

Suggested Citation

  • Tetsuro Saisho, 2008. "The New Systematization and Assetization of Information," World Scientific Book Chapters, in: Akira Ishikawa & Atsushi Tsujimoto (ed.), Creative Marketing For New Product And New Business Development, chapter 4, pages 85-125, World Scientific Publishing Co. Pte. Ltd..
    • Handle: RePEc:wsi:wschap:9789812772190_0004
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    More about this item

    Keywords

    New Product Development; New Business Development; Creative Marketing; Information Exploration; Information Retrieval; Information Search; Development Information;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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