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Strategic Planning and R&D Management

In: Creative Marketing For New Product And New Business Development

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  • Junpei Nakagawa

Abstract

The following sections are included:The Modern Enterprise and R&DThe necessity of R&DInternational comparison of R&D investmentInternational comparison of product architectureInnovation and economic progressGovernmental policy on technologyR&D challenges facing the Japanese companyManagement Strategy and Its Relationships with R&D and Product Development ManagementRequirements for the Management of Technology (MOT)Corporate strategy and R&DCompetitive strategy and R&DProduct strategy and R&D engineeringMarketing research for new product developmentR&D alliances and outsourcingReferences

Suggested Citation

  • Junpei Nakagawa, 2008. "Strategic Planning and R&D Management," World Scientific Book Chapters, in: Akira Ishikawa & Atsushi Tsujimoto (ed.), Creative Marketing For New Product And New Business Development, chapter 2, pages 17-39, World Scientific Publishing Co. Pte. Ltd..
    • Handle: RePEc:wsi:wschap:9789812772190_0002
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    More about this item

    Keywords

    New Product Development; New Business Development; Creative Marketing; Information Exploration; Information Retrieval; Information Search; Development Information;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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