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Organization For Product Development: The Successful Case Of Embraer

In: Challenges In The Management Of New Technologies

Author

Listed:
  • Paulo Tromboni do Nascimento

    (School of Economics, Business Administration & Accounting, University of Sao Paulo, Brazil)

  • Eduardo Vasconcellos

    (School of Economics, Business Administration & Accounting, University of Sao Paulo, Brazil)

  • Paulo César Lucas

    (Embraer, Brazil)

Abstract

Embraer is a Brazilian aircraft manufacturer and a global leader in the market for regional commuter aircraft. Among the factors that explain its success is the organizational structure used to coordinate large volumes of material and human resources located in several countries and various different firms for the conception, design and construction of new aircraft to meet market needs competitively in terms of lead times, pricing and performance. The article analyzes this structure, which consists of a hierarchy of cells operating through an international matrix with multiple axes. The use of cells represents an important addition to the virtues of the matrix structure. The matrix promotes an adequate division of labor between routine and project requirements, while cells assure the integration of the sophisticated competencies necessary to achieve high performance in large-scale projects, in terms of quality and time at all levels of the product tree for a complex product requiring the participation of many individuals with different specialties and belonging to different organizations.

Suggested Citation

  • Paulo Tromboni do Nascimento & Eduardo Vasconcellos & Paulo César Lucas, 2007. "Organization For Product Development: The Successful Case Of Embraer," World Scientific Book Chapters, in: Marianne Hörlesberger & Mohamed El-Nawawi & Tarek Khalil (ed.), Challenges In The Management Of New Technologies, chapter 21, pages 311-322, World Scientific Publishing Co. Pte. Ltd..
    • Handle: RePEc:wsi:wschap:9789812770318_0021
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