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Demand Forecast And Adoption Factors For Portable Internet Service

In: Challenges In The Management Of New Technologies

Author

Listed:
  • Moon-Koo Kim

    (Electronics and Telecommunications Research Institute, Korea)

  • Jong-Hyun Park

    (Electronics and Telecommunications Research Institute, Korea)

Abstract

Amid the momentum of digital convergence taking place in Korea, both between fixed and mobile networks and at the industry level, the portable Internet is quickly emerging as a leading next-generation communications service. To increase its odds for success, the portable Internet service must meet potential users' needs and deliver the kind of benefits they expect, and correspond to related preference factors and patterns of usage. In this paper, we forecast the demand for the portable Internet service, based on the results of a consumer survey, and conduct an in-depth investigation of adoption factors, to provide strategic suggestions for improving market prospects for this service.

Suggested Citation

  • Moon-Koo Kim & Jong-Hyun Park, 2007. "Demand Forecast And Adoption Factors For Portable Internet Service," World Scientific Book Chapters, in: Marianne Hörlesberger & Mohamed El-Nawawi & Tarek Khalil (ed.), Challenges In The Management Of New Technologies, chapter 7, pages 87-99, World Scientific Publishing Co. Pte. Ltd..
    • Handle: RePEc:wsi:wschap:9789812770318_0007
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