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The Impact of Internet on Market Structure

In: Handbook Of Information Technology In Organizations And Electronic Markets

Author

Listed:
  • Bruno Cassiman

    (IESE Business School, Avenida Pearson 21, 08034 Barcelona, Spain)

  • Sandra Sieber

    (IESE Business School, Avenida Pearson 21, 08034 Barcelona, Spain)

Abstract

The following sections are included:IntroductionValue CreationValue creation and the cost sideTransaction costsOrganizational forms: Markets versus hierarchiesValue creation and demandSearch costsCustomizationValue Appropriation and PricingRivalry and entry of new competitorsIncreased market transparencyNew products and pricing mechanismsConclusionsReferences

Suggested Citation

  • Bruno Cassiman & Sandra Sieber, 2007. "The Impact of Internet on Market Structure," World Scientific Book Chapters, in: Angel J Salazar & Steve Sawyer (ed.), Handbook Of Information Technology In Organizations And Electronic Markets, chapter 15, pages 299-322, World Scientific Publishing Co. Pte. Ltd..
    • Handle: RePEc:wsi:wschap:9789812707628_0015
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    Cited by:

    1. Sieber, Sandra & Valor, Josep, 2002. "Market bundling strategies in the horizontal portal industry," IESE Research Papers D/480, IESE Business School.
    2. Edward Wei-Te Hsieh & Rajeev K. Goel, 2019. "Internet use and labor productivity growth: recent evidence from the U.S. and other OECD countries," Netnomics, Springer, vol. 20(2), pages 195-210, December.

    More about this item

    Keywords

    Information Technology; Electronic Markets; Strategic Information Systems; Knowledge Management; Organizational Innovation;
    All these keywords.

    JEL classification:

    • M19 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Other

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