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Comparative Study Between Hotels And Airlines E-Commerce Sites In Singapore

In: Creating Collaborative Advantage Through Knowledge And Innovation

Author

Listed:
  • Yun-Ke Chang

    (School of Communication and Information, Nanyang Technological University, Singapore)

  • Miguel Angel Morales Arroyo

    (School of Communication and Information, Nanyang Technological University, Singapore)

Abstract

The objective of this study is to compare the e-commerce sites for two industries, namely hotels and airlines, in Singapore using a comprehensive set of evaluation criteria designed specifically for e-commerce sites. The instrument used in this research was developed by Van der Merwe and Bekker (2003);); the e-commerce portal sites for this study were selected randomly. Multidimensional Scaling (MDS) was used in the data analysis to examine interval variables. Overall, the study showed that, compared with airlines, hotels received lower values and greater variability with interface, navigation, and content categories.

Suggested Citation

  • Yun-Ke Chang & Miguel Angel Morales Arroyo, 2007. "Comparative Study Between Hotels And Airlines E-Commerce Sites In Singapore," World Scientific Book Chapters, in: Suliman Hawamdeh (ed.), Creating Collaborative Advantage Through Knowledge And Innovation, chapter 12, pages 191-204, World Scientific Publishing Co. Pte. Ltd..
    • Handle: RePEc:wsi:wschap:9789812707482_0012
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