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Supermarket Site Assessment And The Importance Of Spatial Analysis Data

In: Advances In Doctoral Research In Management

Author

Listed:
  • Armando B. Mendes

    (CEEAplA and Mathematical Department, Azores University, R. da Mãe de Deus, 9501-801 Ponta Delgada, Portugal)

  • Margarida G. M. S. Cardoso

    (Department of Quantitative Methods, ISCTE, Business School, Av. das Forças Armadas, 1649-026 Lisboa, Portugal)

  • Rui Carvalho Oliveira

    (CESUR, Instituto Superior Técnico, Lisbon Technical University, Av. Rovisco Pais, 1049-001 Lisboa, Portugal)

Abstract

The work presented in this paper is part of a larger project aimed at the supermarket site assessment problem, where a 3-step method for stores' site turnover forecast is proposed. Neighbourhood delimitation techniques are used to deal with demographic and competition data related to each supermarket. Three alternative delimitation techniques and two allocation procedures are compared. Results are evaluated based on the proportion of sales turnover variance explained by the alternative predictors. Finally, Dominance Analysis is used to compare the relative importance of spatial data predictors in site assessment evaluation. As a result, the relevance of spatial analysis predictors clearly emerges being only dominated by the "sales area".

Suggested Citation

  • Armando B. Mendes & Margarida G. M. S. Cardoso & Rui Carvalho Oliveira, 2006. "Supermarket Site Assessment And The Importance Of Spatial Analysis Data," World Scientific Book Chapters, in: Luiz Moutinho & Graeme Hutcheson & Paulo Rita (ed.), Advances In Doctoral Research In Management, chapter 8, pages 171-195, World Scientific Publishing Co. Pte. Ltd..
    • Handle: RePEc:wsi:wschap:9789812707246_0008
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