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The Determinants Of Relationship Marketing: An Application To Thermal Spas

In: Advances In Doctoral Research In Management

Author

Listed:
  • Joaquim Antunes

    (Instituto Politécnico de Viseu, Campus Repeses 3504-510 Viseu, Portugal)

Abstract

This study is centred on the analysis of the different roles performed by the determinants of relationship marketing and the environmental factors in satisfaction and customer loyalty. The importance of satisfaction, trust and commitment as mediating variables is analysed in the process of relationship marketing. The empirical study is carried out with 346 people who patronise Portuguese thermal spas, using a quota sampling process. In order to validate this theoretical model and to test the hypotheses, a structural equation model is used.

Suggested Citation

  • Joaquim Antunes, 2006. "The Determinants Of Relationship Marketing: An Application To Thermal Spas," World Scientific Book Chapters, in: Luiz Moutinho & Graeme Hutcheson & Paulo Rita (ed.), Advances In Doctoral Research In Management, chapter 7, pages 153-170, World Scientific Publishing Co. Pte. Ltd..
    • Handle: RePEc:wsi:wschap:9789812707246_0007
    as

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